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As a young black man, as you can probably imagine, the majority of my subscriber base consists of my own.
As you know, the main business model that I teach is “high ticket sales”.
One common thing that I hear from a lot of my students who have a minority based audience as well, is that they can’t see themselves charging $2k-$20k for their products or services because they don’t feel as if though their audience will invest that kind of money..
Here’s my take on it.
People, across all races, can afford what they want to afford.
When that new car comes out they miraculously find a way to buy it.
When those new shoes drop, they don’t even see a price-tag and will freeze to death in the cold waiting in line.
..and the list goes on.
The issue is not whether minorities have money to invest in your high-end programs, 9 x out of 10 the reason why they won’t invest is going to be you!
Across all races, at the end of the day people buy what they really want from people that they know, like and trust.
It’s a must that value is provided in some way, shape form or fashion before trying to sell a high-ticket product. When we focus on giving first, everything else follows.
Minorities make up a large percentage of my high end customer base and I have no issues whatsoever selling.
If you can resonate with this, I highly encourage you to get rid of those limiting beliefs that’s keeping you from succeeding and serving your audience.
If you need more help putting together a high-ticket business no matter your niche, feel free join me on a webinar that I’m getting ready to hold showing you exactly how it’s done HERE