Sign up below to keep up to date with Jeff Baxter.
To be honest, this post is probably a few years past due as it’s something that I normally have to talk with new clients about on a regular. What I’m getting ready to write about will change your outlook on everything IF you’ve fallen victim to this particular way of thinking like I believe so many in the industry have.
A few years back, I remember I had a guy that came to me and told me that he had an issue.
He told me that he was constantly putting out FREE Content and adding value to people’s lives BUT he wasn’t making any money. He had been told to focus more on “giving” as that’s how he was going to receive.
He was told to focus on building relationships because people buy from those that they know, like and trust.
Seems all fine and dandy right?
Well, why wasn’t this guy making any money?! In my opinion, one thing he wasn’t told to do was to STRATEGICALLY give away free stuff and build relationships. He was just giving away the farm without any real strategy in place to have people handing him money.
I believe that this particular post is going to hit home with a lot of online entrepreneurs because as I stated in the beginning, this is something that I talk with people about on a regular who are either struggling in their online business or who are just looking to get started.
You don’t want to be one of those marketers whose popular and struggling so please listen up..
A lot of internet marketers get trapped into a way of thinking that pretty much cripples them for life or until they stumble upon posts like this of course 😉 Many think that “selling” is a bad thing and it’s how you lose relationships. Some people even think that nobody will buy their products unless they know them.
Ponder on this for a second.
When you go inside your local convenient store to buy..let’s say..a pepsi, do you need a relationship with the store owner first before making a buying decision? Or do you just buy the dang thing? You probably just buy because you’re thirsty and you don’t really care about whose selling it to you right? Riight? It’s the same when it comes to running an online business. We must understand that there are people right now with money in hand who want what we have to offer and instead of trying to go the long route of building a relationship first before selling, why not just sell!
Am I saying that it’s wrong to give away free stuff? Absolutely not! I do it all the time.
But I am saying that it’s ok to put your offer in front of people who don’t know you as well. As long as you have something that a person needs and the offer is just right, I don’t see WHY it can’t sell.
Ok so for those who are just stuck on giving away free stuff, let me talk to you 😉 As for me personally, I give away TONS of free content and get praised for my training every single day as you can SEE HERE.
I love the idea of building a relationship.
I love when people finally have that “aha” moment.
What I love more than any of those things though is being able to keep my lights on and put food on the table for my family. So while I’m giving away valuable information, at the same time I make sure that I have something either for sale or that “leads” to a sale around my content. You need to do the same!
People will praise you, but their life is busy and they might forget who you are..
While you’re trying to be Mr. or Mrs. “nothing but relationship builder” they are going to spend their money elsewhere within the next 20 minutes with somebody else who probably doesn’t even care half about them as you do!
Pretty weird huh?
Yes,I know, but it’s true.
Rule #3 is to NEVER forget rules #1 and #2. If you’re reading this and you’ve been struggling in your online business I want you to decree and declare that from this day forward you WILL SELL! If you have to, write it on your whiteboard, put it on your icebox, do what you have to do!
The moment you stop selling is the moment your business dries up!
Also, never forget to “strategically”give away free content. If people are going to be buying they might as well do it from you so make sure you have something for sale or that leads to a sale around the value you’re giving away.
That’s all folks!